Creation of brand identity building upon the established SCOTO B2B identity
Bringing the concept of "Be a Temporary Local in Scotland" to life.
Be Local.
As the SCOTO brand and organisation started to flourish 12 month from launch, it became apparrent that the SCOTO brand needed a sister brand, to position itself with the community and consumers interacting with the community tourism network.
And so, BE LOCAL was born.
A colourful graphical device was created to convey the various categories of the brand, across all the geographical regions of Scotland. A playful colour palette combined with the core brand blue and font was brought to life across many marketing materials.
A new website development, festival campaigns created, events took off and the social interaction blossomed.
Consumer-based website developed in Umbraco, sharing functionality and content with SCOTO
Themed content creation and interactive map functionality developed
Event materials rolled out
Festival and event material
Visual identity for local festivals curated by Be Local
Storytelling digital animation to share the essence of Be Local