Creation of name, visual identity and positioning line for the new transnational brand for carefully curated science-based adventures
Creating a brand for nordic tourism, is pretty much a dream brief. Then to be appointed to deliver a digital strategy and social media campaign to promote the tourism initative, was even better.
Wonder Seekers.
Being part of the project teams across the wonderful collaboration with University of Lapland, University of the Highland and Islands, University of Iceland and Greenland National Museum, was creative, productive and insightful.
This new approach to scientific tourism called for in-depth research, a fresh tone of voice for tourism messaging, and a distinctive visual style to bring the concept to life.
As SCITOUR Project Manager and Science Communicator Ari Laakso explains: "Scientists have always travelled to remote places for study and research. In the same way, tourists travel to remote destinations and want to understand and learn about what they see and experience. This new tourism concept focuses on using science in a fun, hands-on way.”
To support this vision, we created the brand name, visual identity, messaging, print materials, and website content, underpinned by a clear SEO strategy. Together, these elements transformed a complex idea into an engaging, accessible brand.
The results were immediate. Within just six months, and with a limited marketing budget, the website was attracting 7,000 unique visitors per month (May 2022), with 15% coming from organic search and direct traffic, demonstrating strong brand awareness.
Branded merchandise
Brand building at transnational events
Promotional marketing materials
Branded leisure wear for expeditions and PR purposes
