Creation of new innovative brand identity for membership based organisation, Scottish Hostels
Attracting adventure seekers and outdoor enthusiasts to book unique independent places to stay across Scotland.
Scottish Hostels.
A member-based organisation wanted to reignite their offering, which meant a complete refresh: new brand, visual identity, website, and collateral.
Anything travel or tourism related grabs our attention immediately, so we welcomed this brief with open arms, ready to inject warmth and personality into a brilliant organisation.
Early briefing sessions quickly revealed that a full rebrand was at the heart of what was needed. Renaming and reframing the organisation would help attract new B2B audiences while sparking interest from B2C travellers.
The result was a bold new name and visual identity, designed to create impact and encourage engagement. From there, we developed a new website with enhanced functionality, scalability, and usability for both members and visitors.
Launching a new brand and website is always a proud moment. And this one was no exception.
If you’re looking for a unique, independent place to stay in Scotland, explore Scottish Hostels website for inspiration.
Roll out of brand identity across print, ambient and digital media
Branded merchandise
Design and development of new website to attract vistors to Scotland, and develop membership engagement
Creation of map for printed media