Creative concept for overall strategy, offering a sense of place and depicting the diverse landscape across Moray
Shaping the future of tourism in Moray.
Moray Tourism Strategy
We partnered with SCOTO Network and Moray Council to develop the creative concept and design for Moray's 10 year tourism strategy.
Our role was to transform extensive research, stakeholder insight and strategic planning into a clear, engaging and accessible publication. Through thoughtful editorial design, visual storytelling and informative graphics, we created a document that communicates complex ideas with clarity while reflecting Moray's distinctive identity and long-term vision for sustainable tourism.
The strategy was designed to support public consultation and inspire confidence amongst stakeholders, businesses and local communities. By combining strong visual communication with a considered content hierarchy, the publication makes key priorities, evidence and strategic objectives easy to navigate and understand.
Following a successful public consultation, the strategy has now been formally approved and will help shape the future of tourism in Moray over the next decade.
Services
- Creative concept
- Tourism strategy design
- Report and strategy design
- Print-ready artwork and digital assets
Organic identity to communicate the moving aspects of the strategy
Front cover document design
The three pillars that form the strategy
Visually engaging page layouts to give a sense of place and bring the narrative to life.