The spirit of collaboration. 

Caledonian Sleeper and Arbikie Distillery collaborated to create this limited edition gin.

Caledonian Sleeper.

Through years of working with Caledonian Sleeper, we know the brand inside out. Consistency is always key. However, when an exciting collaboration with a Scottish distillery comes along, it opens the door to something a little different. So we took the opportunity to refresh the creative approach, while staying true to the brand.

The result was a limited edition gin, produced in partnership with Arbikie Distillery, offering 5cl and 70cl bottles. We created a bespoke, digitally hand-drawn illustration capturing the view from the distillery across Lunan Bay - a landscape the Sleeper train passes daily.

Our work extended across the full packaging suite, including bottle labels, outer packaging, on-board point-of-sale materials, social media assets, and the commissioning of product photography by Stephen Sweeney Photography.

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Label design featured on limited edition gin. Comissioned product photography
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Visual identity for Caledonian Sleeper Gin
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Digitally hand-drawn illustration created for this limited edition gin, capturing the view from Arbikie Distillery

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Design of bottle labels and outer packaging. Commissioned product photography at Arbikie Distillery
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Gin packagaing design and photography